
Courtesy of Mezze, I was offered the opportunity to attend the Sotheby's Art Institute Course on Art Business during the Gulf Art Fair. The lovely Emilie Faure of the Sotheby's Art Institute invited me to join them on the last day of the course and I happily obliged.


I wasn't quite prepared for the fact that I might be vastly more interested in art business than in art itself. I guess I never really thought I'd be interested in art business. But as it turns out it is a fascinating and lucrative business- probably one of the most lucrative business in today's world. We learnt about trends and trend spotting and how to recognize patterns and artists that might be of value. We learnt about investing and re-investing and about building private collections. We learnt about how to set the prices for works, how this then snowballs,and the ladder that curators need to be climbing with their artists to get to that very desirable peak- the auction houses of Sotheby's and Christie's.


Just under the million dollar mark...Mohammed Ehsai's calligraphic monstrosities...
Iain Richardson was funny and engaging and Phillip Hoffman from The Fine Art Fund was inspirational, and quite simply put, legendary in terms of what he has done for art business (and himself!).



Putting Iran in the art headlights...Parviz Tanavoli...
I learnt about Farhad Moshiri's rise, as well as Mohammed Ehsai and Parviz Tanavoli. ( We are lucky enough that one of Tanavoli's "Heech" sculptures sits in the DIFC foodcourt and no one even realises what a symbolic work of art it is!).


His diamante works have firmly placed the Middle East on the art map with "Eshgh" selling for over 1 million US dollars at Bonhams, Dubai in the first quarter of the year...Farhad Moshiri.
All in all I met some great people, had a fabulous lunch at the Jumeirah Beach Hotel and got my induction into a whole new way of looking at art and business. A day well spent!


Charles Hossein Zenderoudi- the next big thing?

























